The B2B
Visibility Gap
96% of B2B companies are currently invisible in AI-driven buyer discovery.
As AI becomes part of how buyers research, compare and shortlist suppliers, traditional search success no longer guarantees your brand will be found, recommended or cited.
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Ranking is not the only way to be found anymore
Join us in person on September 16th 2026, over a complimentary breakfast to explore why the AI visibility gap is growing, what happens when competitors are recommended instead of you, and what factors influence AI recommendations.
We'll put real B2B buyer questions to AI platforms, uncover what drives visibility, and share practical ways to make your brand more discoverable, recommendable and citable.
Seats are limited
Be in the room
Request an invite and secure your place among senior B2B marketing leaders.
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What you'll learn
Six things you will be able to act on the same week.
- Why traditional SEO success doesn't guarantee AI visibility and where the biggest gaps are emerging.
- How AI decides which brands to recommend when buyers ask questions about products, services and suppliers.
- What your competitors are doing differently to appear in AI-driven buyer journeys.
- The difference between being mentioned and being cited and why it matters for trust and visibility.
- Which buyer queries matter most and how to identify the opportunities worth targeting.
- How to make your brand more discoverable, recommendable and citable across AI platforms.
Two hours, start to finish
Breakfast
Start your day right networking with a curated breakfast spread, featuring both hot and cold options, along with a full range of teas, coffees, and juices.
Expert sessions and workshops
You'll hear from three of our leading experts as they unpack advanced SEO, Digital PR, and content strategy in an AI-driven era, then dive deeper with intimate workshops tailored to your challenges, offering personalised guidance from our expert team.
Wrap-up
Wrap up the session with space to reflect, consolidate your learnings, and ask any final questions before returning to your day.
Built for senior B2B marketers
The Marketing Leadership Series is designed for marketers who are managing teams, monitoring budgets, planning strategies, and reporting to the Board.
Marketing directors and heads
You own the number, and you need to know whether AI search is quietly moving it.
Demand generation leads
Your pipeline starts with discovery, and discovery is changing shape.
SEO and content owners
You rank well already. This is about what happens when ranking is not the mechanism.
Seats are limited
Our webinars run to 80 or 100 people. The breakfasts are deliberately smaller, because the workshop half only works in a small room.
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