B2B Marketing
in 2027
AI is already changing how B2B buyers research, compare and shortlist suppliers. Over the next year it will change how your team plans, produces, measures and gets found.
One morning, one small room of senior B2B marketers, and a clear view of what is shifting as we head into 2027. You leave with the changes worth acting on now, the ones that can wait, and a sharper plan for next year than the one you arrived with.
The plan you write now has to survive 2027
Most B2B marketing plans for next year are being written on this year's assumptions: that buyers find you through search, that the funnel is visible, and that more content means more pipeline. AI is quietly breaking all three.
Join us over a complimentary breakfast to look at where AI is reshaping B2B marketing, which changes are worth acting on now and which can wait, and how to build a plan that holds up as buyer behaviour keeps moving.
We are hosting it at The Betjeman Arms, inside St Pancras International, beneath the station's great glass roof. It is a short walk from six Underground lines, Thameslink, Southeastern high speed and the Eurostar, so you can be there and back at your desk the same morning.
Limited places
Register your interest
Places are limited and confirmed by invitation. We will email to confirm yours.
Loading the invite request form. If nothing appears, email hello@sleepinggiantmedia.co.uk or call 01303 240715.
We will only use your details to contact you about this event and the Marketing Leadership Series. See our privacy notice.
What you'll learn
Six things to take back into next year's plan.
- Where AI is already changing B2B buying, and what that does to how suppliers get found, compared and shortlisted.
- How AI search and answer engines decide which brands to recommend, and what it takes to be one of them.
- What changes for SEO, content and digital PR when buyers ask AI before they ever visit your site, and what stays the same.
- Where AI belongs in your team's workflow, and where it creates more work than it saves.
- How to measure and report pipeline when more of the buyer journey happens inside tools you cannot see into.
- A practical plan for 2027: what to start, what to stop and what to protect in next year's budget.
Breakfast, briefing, workshop
Breakfast
Start the day networking with other B2B marketing leaders over a curated breakfast, with hot and cold options, teas, coffees and juices.
Expert sessions
Our specialists unpack how AI is reshaping B2B search, content, paid media and measurement, and what that means for your plan into 2027.
Small-group workshops
Work through your own challenges in small groups, with personalised guidance from our team.
Wrap-up
Space to reflect, consolidate what you've learned and ask any final questions before returning to your day.
Built for senior B2B marketers
The Marketing Leadership Series is designed for marketers who are managing teams, monitoring budgets, planning strategies, and reporting to the Board.
Marketing directors and heads
You are signing off the 2027 plan, and you need to know which AI changes deserve budget and which are noise.
Demand generation leads
Your pipeline starts with discovery, and buyers are increasingly discovering suppliers through AI.
Content, search and brand owners
You own how the business gets found. This is about what that looks like when AI does the finding.
A small room, on purpose
Our webinars run to 80 or 100 people. The breakfasts are deliberately smaller, because the workshop half only works in a small room. When the room is full, it is full.
Register your interest now and we will confirm places by email.
Can't make it in person?
The Year Ahead
Our end-of-year wrap-up. What actually changed in marketing in 2026, and what it means for your plan, your team and your budget in 2027.
Learn more