Consumer Marketing
in 2027
Shoppers are starting to ask AI what to buy. The brands it names win the shortlist before a search results page, a product listing or an ad ever loads.
One lunchtime, one small room of senior consumer brand marketers, and a clear view of what is shifting as we head into 2027. You leave with the changes worth acting on now, the ones that can wait, and a sharper plan for next year than the one you arrived with.
The plan you write now has to survive 2027
Most consumer marketing plans for next year are being written on this year's assumptions: that people find you through search and social, that paid media scales predictably, and that you can see what drove the sale. AI is quietly changing all three.
Join us over lunch to look at where AI is reshaping how consumers discover, compare and choose brands, which changes are worth acting on now and which can wait, and how to build a plan that holds up as behaviour keeps moving.
We are hosting it at The Betjeman Arms, inside St Pancras International, beneath the station's great glass roof. It is a short walk from six Underground lines, Thameslink, Southeastern high speed and the Eurostar, so it fits around a working day.
Limited places
Register your interest
Places are limited and confirmed by invitation. We will email to confirm yours.
Loading the invite request form. If nothing appears, email hello@sleepinggiantmedia.co.uk or call 01303 240715.
We will only use your details to contact you about this event and the Marketing Leadership Series. See our privacy notice.
What you'll learn
Six things to take back into next year's plan.
- How AI assistants and AI search are changing the way consumers discover brands, and where that is already showing up in the numbers.
- What decides which brands AI recommends when a shopper asks for the best option, and what it takes to be one of them.
- What AI means for paid search, paid social and creative in 2027, from automated campaigns to the volume of content they now demand.
- How to keep your brand distinctive when AI makes everyone's content start to look the same.
- How to measure what is working as signal loss grows and more of the journey happens inside tools you cannot see into.
- A practical plan for 2027: what to start, what to stop and what to protect in next year's budget.
Lunch, briefing, workshop
Lunch
Meet other consumer brand marketers over lunch before the session begins.
Expert sessions
Our specialists unpack how AI is reshaping consumer search, social, paid media, creative and measurement, and what that means for your plan into 2027.
Small-group workshops
Work through your own challenges in small groups, with personalised guidance from our team.
Wrap-up
Space to reflect, consolidate what you've learned and ask any final questions before returning to your day.
Built for senior consumer marketers
The Marketing Leadership Series is designed for marketers who are managing teams, monitoring budgets, planning strategies, and reporting to the Board.
Marketing and brand directors
You are signing off the 2027 plan, and you need to know which AI changes deserve budget and which are noise.
E-commerce and growth leads
Your revenue depends on being found and chosen, and AI is becoming the place people ask what to buy.
Performance and acquisition leads
Your channels are being automated around you, and the numbers behind them are getting harder to trust.
A small room, on purpose
Our webinars run to 80 or 100 people. The in-person sessions are deliberately smaller, because the workshop half only works in a small room. When the room is full, it is full.
Register your interest now and we will confirm places by email.
Can't make it in person?
The Year Ahead
Our end-of-year wrap-up. What actually changed in marketing in 2026, and what it means for your plan, your team and your budget in 2027.
Learn more